Sleep Cycle Alarm Clock Review

Name, when created, who created it:

Sleep Cycle Alarm Clock

Northcube AB, February 2008

Over 1 million downloads

Android format for Droids

Available in iTunes for free, GooglePlay for $.99

Purpose:

·         Analyzes your sleep and wakes you in the lightest sleep phase

·         Keeps sleep statistics and sleep graphs for every night.

·         Track sleep quality over time

·         See how events during the day affect your sleep quality

Need or desire?:

·         Need, sleep is important.

Identified need:

·         Sleep is important for everyday functions and proper health

·         Waking up easy is all about timing. Sleep Cycle alarm clock tracks your sleep patterns and wakes you up during light sleep. 

·         Waking up during light sleep feels like waking up naturally rested without an alarm clock

Target audience:

·         People who may have trouble sleeping well

·         People who want to wake up feeling refreshed

·         People who have to be up at certain times and need to feel well rested

·         People who want to improve their sleep/overall health

Benefits:

·         Promotes better sleep patterns

·         Helps user to feel well rested and refreshed when waking up

·         Sleep is very important, this app allows users to analyze their sleep patterns, and what effects their sleep, allowing them to improve their sleep

Design:

·         The design is very simple and easy to understand, letters/symbols/icons contrast well with the background.  The graphs are all easy to read and understand. 

·         The overall dark color scheme works well with the whole nighttime theme, and helps when viewing the app in dark conditions, as would be likely given that it involves sleep.

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