Name, when created, who created it:
Miitomo
Nintendo,
March 17, 2016
Over 10
million downloads
Android
format for Droids
Available
in the itunes and Google Play for free.
Purpose:
·
free
to use social networking mobile game app
·
Created
as a part of Nintendo’s efforts to reach out to a wider audience by developing
their brands for mobile devices.
·
Allows
people to create a mii in their likeness, and use that mii to answer questions
about themselves and their friends, take pictures, and comment/like other
friends’ posts
Need or desire?:
·
Desire,
Nintendo wants to reach out to more people, people want to reach out to
friends.
Identified desire:
·
Nintendo
wanted to reach out to a wider audience to expand their products and profits.
·
People
want to connect to their friends more, this allows people to answer specific
questions about them and share it with friends.
·
This
also allows them to gain coins that they can use to customize their own
characters as well as special coins that can be used to get discounts on other
Nintendo games
Target audience:
·
Nintendo
fans
·
Casual
gamming fans
·
People
who want to connect with friends
Benefits
·
Allows
friends to communicate and learn more about each other
·
Allows
user to obtain discounts on other Nintendo games or earn prizes from Nintendo
·
Allows
for Nintendo to expand their reach among audiences
Design
·
The
design of the app is simple, all main functions can be found on the bottom of
the screen in a row, and when pressed the menu pops up for more options.
·
Each
icon is easy to read and the white/grey color scheme makes it look sleek, though
having a random white bar on the bottom of the screen is a bit awkward.
Customer Ratings
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