Miitomo Review

Name, when created, who created it:

Miitomo

Nintendo, March 17, 2016

Over 10 million downloads

Android format for Droids

Available in the itunes and Google Play for free.

Purpose:

·         free to use social networking mobile game app

·         Created as a part of Nintendo’s efforts to reach out to a wider audience by developing their brands for mobile devices.

·         Allows people to create a mii in their likeness, and use that mii to answer questions about themselves and their friends, take pictures, and comment/like other friends’ posts

Need or desire?:

·         Desire, Nintendo wants to reach out to more people, people want to reach out to friends.

Identified desire:

·         Nintendo wanted to reach out to a wider audience to expand their products and profits.

·         People want to connect to their friends more, this allows people to answer specific questions about them and share it with friends.

·         This also allows them to gain coins that they can use to customize their own characters as well as special coins that can be used to get discounts on other Nintendo games

Target audience:

·         Nintendo fans

·         Casual gamming fans

·         People who want to connect with friends

Benefits

·         Allows friends to communicate and learn more about each other

·         Allows user to obtain discounts on other Nintendo games or earn prizes from Nintendo

·         Allows for Nintendo to expand their reach among audiences

Design

·         The design of the app is simple, all main functions can be found on the bottom of the screen in a row, and when pressed the menu pops up for more options. 

·         Each icon is easy to read and the white/grey color scheme makes it look sleek, though having a random white bar on the bottom of the screen is a bit awkward.

Customer Ratings

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Sleep Cycle Alarm Clock Review

Name, when created, who created it:

Sleep Cycle Alarm Clock

Northcube AB, February 2008

Over 1 million downloads

Android format for Droids

Available in iTunes for free, GooglePlay for $.99

Purpose:

·         Analyzes your sleep and wakes you in the lightest sleep phase

·         Keeps sleep statistics and sleep graphs for every night.

·         Track sleep quality over time

·         See how events during the day affect your sleep quality

Need or desire?:

·         Need, sleep is important.

Identified need:

·         Sleep is important for everyday functions and proper health

·         Waking up easy is all about timing. Sleep Cycle alarm clock tracks your sleep patterns and wakes you up during light sleep. 

·         Waking up during light sleep feels like waking up naturally rested without an alarm clock

Target audience:

·         People who may have trouble sleeping well

·         People who want to wake up feeling refreshed

·         People who have to be up at certain times and need to feel well rested

·         People who want to improve their sleep/overall health

Benefits:

·         Promotes better sleep patterns

·         Helps user to feel well rested and refreshed when waking up

·         Sleep is very important, this app allows users to analyze their sleep patterns, and what effects their sleep, allowing them to improve their sleep

Design:

·         The design is very simple and easy to understand, letters/symbols/icons contrast well with the background.  The graphs are all easy to read and understand. 

·         The overall dark color scheme works well with the whole nighttime theme, and helps when viewing the app in dark conditions, as would be likely given that it involves sleep.

Customer ratings:

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Crunchyroll Review

Name, when created, who created it:

Crunchyroll

Kun Gao, May 2006 (website)

Over 5 million downloads

Droid format for Androids

Available in Googleplay, FREE with optional membership upgrade

Purpose:

•  Allow people outside of Japan to watch professionally translated Anime/Japanese drama just hours after they air in Japan
• Also allows users view other translated Asian content hours after they’re published such as manga and music.

Need or desire?:

•  Desire

Identified desire:

• To watch/read translated Asian media as it’s released, rather than waiting months or even years for them to be professionally translated and distributed by major companies

Target audience:

• Dedicated anime fans, or people who really enjoy Japanese culture

Benefits:

• Allows for the spread of Japanese and Asian culture around the world.  
• More people can become familiar with it and hopefully seize make assumptions.

Design:

• The design is very simple and sleek, though it can be confusing to get to more episodes for a specific title because it isn’t outright shown.  
• There isn’t an icon to view more episodes, the user must manually go in and find it.  
• What is convenient though is that the app opens up to the users queue, allowing for easy access to where you left off. 
•   Looking for new and popular anime is easy, but unfortunately, the anime cannot be sorted by categories such as genre.

Customer ratings:

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